The Narrative Summit: Stories For Impact
When: Thursday November 10, 2016
Where: Cogswell College, San Jose, California (And Full-Day Stream)
Remote university locations at: Austin, TX: University of Texas; Magdeburg Stendal, Germany
Click here to receive live and archival stream information.
Purpose: Launching an ongoing conversation and community for storytellers around the world, the Narrative Summit will celebrate and inspire narrative invention and inspired use of technology in storytelling. The second in this series, this Narrative Summit gathers creative, commercial and journalistic storytellers, along with Bay Area students, working in emerging media and traditional textual and visual narrative to catalyze discussion and innovative practices through collaboration to give voice to society. Our audience is encouraged to come ready to talk, to participate in the discussion.
Event: 70 to 100 invited guests, including Cogswell and local universities. One-day conversational format with in-the-round setting filmed live.
7:30 AM – 9:00 AM: Registration and Breakfast
8:45 AM – 9:00 AM: Mitch Ratcliffe: Introduction
Opening comments on the themes of the day, and a story to ignite the morning. Sourabh Kothari also introduces the Story Hackathon with team assignments.
Mitch Ratcliffe, Principal, Internet Media Strategies & Chief Product Officer, BIA/Kelsey
Sourabh Kothari, Director of Advocacy, Brand and Content, Signifyd
9:00 AM – 9:30 AM: Keynote — John Hagel: “From Stories to Narratives to Purpose”
John Hagel, Co-Chairman, Center for the Edge, Deloitte & Touche
Narratives are complex explanations for the world we live in and the goals we pursue. The disinction between a story and a narrative is worth developing and pursuing at the individual, institutional and societal levels. The key to leverage, learning and loyalty to a mission may lie in understanding narrative’s powerful role in human motivation. People and organizations grow by sharing their stories.
9:30 AM – 10:10 AM: How Stories Evolve
Stories evolve constantly. Professional storytellers savor the thrilling challenge of finding new stories in the growing flood of personal and professional experience. Emerging tools and distribution channels present novel opportunities to capture and tell stories for new audiences, emerging marketing models and organizational goals.
We invite executive producers Tamara Gurbis of Phenomenal Films and Jeff Clark of Videobot to discuss how telling stories and the potential uses of story have changed during their careers. The settings in which stories are created and told, and how they impact the storytelling itself, the cost and crew roles to capture stories in particular settings, and the spread of story in the wake of democratization of storytelling, have reshaped Tamara’s and Jeff’s work. The conversation will explore how stories must plumb truly authentic, empathetic experience, providing real substance about a brand’s values or evoking a story’s meaning in the mind of the viewer. Delivering learning experiences in experimental settings help audiences establish new, more informed perspectives on their world and are key to the next generation of storytelling.
10:10 AM – 10: 50 AM: Story Everywhere: Narrative Without Boundaries?
We invite a group of commercial advertising and marketing leaders to discuss how one story can be presented across many different channels, using different media to develop specific messages that grow and support brands or specific campaigns that amplify brand value.
David Hoffman, Documentarian and Corporate Video Producer, The Hoffman Collection
Laura Guzman, Chief Operating Officer, Microdesk Inc.
Gary Selick, Managing Partner, GSC — Moderator
10:50 AM – 11:30 AM: Telling the Story of America’s Middle Class Crisis.
American culture is fracturing, with economic and social consequences for all. Explaining our connections, as well as the differences we are all entitled to, presents one of the great challenges for the nation and the world.
Karina Alexanyan, Ph.D., Media X HSTAR Institute, Stanford University
Jonah Sachs, author of Story Wars and an upcoming book on stories for change
11:30 AM – 12:00 PM: Cogswell Polytechnical College animated film presentation, comments by students and faculty.
12:00 PM – 1:15 PM: Lunch, with speaker: Conference Founder Dave Toole, Surfacing Our Collective Voice
Talk starts at 12:40 PM
Dave Toole, Founder and Chairman, Digital Narrative Association & CEO, MediaMobz
1:15 PM – 2:15 PM: Tool Talk
Advanced imaging, immersion and reality (VR + AR), chatbots and machine learning in media. We ask technologists and creative practitioners in these emerging media what they think will change storytelling. A series of demos from invited technical innovators examines how production will be augmented using technology to amplify the impact of narrative.
Raphael Haddock, CEO, RareVR
Dan Miller, Managing Director, Opus Research
Mary Jesse, Chief Strategy Officer, VRStudios/VRcade
Josh Rosen, Chief Technology Officer, Render/ai
2:15 PM – 2:40 PM: TBA – Technology Innovator Interview with Jeffrey Ventrella, Founder of Wiggle Planet
Drawing on a career in virtual reality, as co-founder and principle inventor of the pioneering virtual reality company, There.com, his work on Second Life and game studio Rocket Science Games, Jeffrey Ventrella is an artist building his own tools. His current project, Wiggle Planet combines Augmented Reality (AR) with artificial intelligence to create self-animated characaters that react to and interact with their environment and people. We’ll explore a vision of animated characters that do unexptected things, the basis for AR fictional characters that populate the world around us.
Jeffrey Ventrella, Founder, Wiggle Planet
2:40 PM – 3:50 PM: Content Hackathon “The Student Debt Crisis”
Each team will build a story from pre-provided assets, including video and data relating to the burdens of student debt. The group will be broken into teams of professional and student participants to encourage cross-generational collaboration and multiple styles of storytelling in each group. We will have access to a stock photo and video source, tools for five to seven teams to work together to cut a short story with a call to action for a mission-based organization.
2:40 PM – 3:20 PM: Gap Analysis: Identifying Industry Research and Best Practices Opportunities
A session for professionals not participating in the Narrative Summit Hackathon. Every generation of storytelling begins without a complete body of knowledge for practitioners. This conversation will identify areas for research, best practices and new learning experiences storytellers need to work together to establish over the next year.
Moderated by Florian Brody
3:20 PM – 3:45 PM: Innovation Is A Story: Identifying Technology and Technical Skills for 21st Century Narrative
A session for professionals not participating in the Narrative Summit Hackathon. Led by a facilitator, the group will explore areas of technical learning and novel applications of technology to storytelling. From VR to Big Data, we’ll talk about what storytellers need to learn to expand their art and practice.
Moderated by Mitch Ratcliffe and Dave Toole
3:50 PM – 4:20 PM: Hackathon Results Presentation
4:20 PM – 5:00 PM:Interview: Reality Bites.
We explore the lessons learned from a veteran of the rise of reality television. A presentation on the development of reality television from one of its earliest practitioners, Bill Pruitt. From The Apprentice to The Deadliest Catch and, most recently Emeril Eats The World, Bill Pruitt is a multi-Emmy winning producer who recently spoke out about inadvertently helping to create the politician Donald Trump by creating the reality star. Followed by a discussion with the audience on the responsibilities storytellers must acknowledge as narrative grows more powerful.
Bill Pruitt, Founder, True West
5:00 PM: Beer, Wine and the Organizational Catalyst — Launching The Digital Storytelling Association
Join us for our post-even reception. Participants who want to contribute to growing OurMedia.org and the Narrative Summit into a deep resource for storytellers, marketers, technologists and organizational leaders can join an open planning session. Our goal is to identify the entrepreneurial priorities that can fuel the organization’s growth, assembling a supporting group of people and companies who need better storytelling resources.