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 <title>How Convio uses social media</title>
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 <description><![CDATA[Convio is a well-known brand in the nonprofit sector. The company offers online fundraising and marketing software and donor database and CMS solutions to its more than 1,200 nonprofit clients,  ranging from a seven-person nonprofit with remote staff to large institutions like the Humane Society and American Cancer Society.  At the Nonprofit Technology Conference in San Francisco I caught up with Jordan Viator, interactive communications manager for Convio. Jordan heads up their social media efforts, much of it through the Connection Cafe blog. In this 6-minute video, Viator talks about Convio and how it uses social media.]]></description>
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 <pubDate>Tue, 30 Jun 2009 17:20:00 -0700</pubDate>
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 <title>Personal News Network</title>
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 <description><![CDATA[Here's an 8-minute video interview with Leigh Behrens, president and editor-in-chief of PNN.com. The Personal News Network is a community site and blog platforms that targets mostly women, "the fastest-growing segment of user-generated content creators," Leigh says.PNN allows you to easily get up and running with a blog and add your own voice and "to begin to grow your own social content on the site," she says. "The feedback we keep getting is that there's really a kind of an intimate, personal and supportive feeling that goes back to our name -- Personal News Network. People like the idea that they can share their thoughts and ideas in an environment that's really supportive."Users can add not just text posts but photos, video and audio, too. People post "news" in the broadest sense of the word &mdash; a few eyewitness accounts of breaking news but for the most part sharing experiences, observations and opinions with others.The front page features bloggers writing on such topics as Living, Politics, Money and Gossip. "But anyone can be a star on PNN if their posts are voted up by the community," Leigh says. Mommy bloggers are a big part of the site as well as "passion groups" like wine, books or parenting.PNN is working with partners in both the social media and traditional media spaces, and that's partly inspired by Leigh's background in journalism. I interviewed her a few years back when she headed up the Chicago Tribune's MetroMix initiative that was one of the first examples of newspapers engaging the community to provide user-created materials. She then moved to the New York Times to develop verticals such as winetravel.com. ]]></description>
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 <pubDate>Sun, 14 Jun 2009 23:05:37 -0700</pubDate>
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 <title>How LA Weekly uses social media</title>
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 <description><![CDATA[Here's a 7-minute interview with Alexia Tsotsis, the tech and business reporter for the LA Weekly newspaper.The tech columnist talks about how how the LA tech scene differs from the scene in Silicon Valley: It's about the digital side of scores of entertainment companies in LA as well as bloggers, content providers and others who work in the industry.LA Weekly uses Twitter, Facebook, MySpace, widgets, Digg -- "we're one of the best practices sites that I've seen," she says. "This is a ripe, fertile time for anyone who has a different idea of what reporting the world of news is -- to get their foot in the door and try to change things," she says.Alexia was a blogger first, print journalist second. "Hang in there is my advice," she says. She cites a Wall Street Journal survey that suggested 40 percent of newsroom journalists are "headed out," and says, "I think the ones who survive will be the ones with an exceptional voice."And she offers this wise admonition: "I'm trying to make sure that online retains its human aspect, retains the IRL beauty of sharing content and joining the conversation."]]></description>
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 <pubDate>Fri, 12 Jun 2009 10:25:00 -0700</pubDate>
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 <title>Social Media Hour: Hollywood, health care and more</title>
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 <description><![CDATA[Here's the June 9, 2009, Social Media Hour podcast with host Cathy Brooks and guests Chris Heuer, Adriana Lukas, JD Lasica, Jeff Pulver and Hayden Black, discussing the 140 Character conference, patient-driven health care and Hayden's upcoming Web show. ]]></description>
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 <pubDate>Wed, 10 Jun 2009 01:23:19 -0700</pubDate>
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 <title>The Foundation Center</title>
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 <description><![CDATA[If you've spent some time in the world of nonprofit philanthropy, you've no doubt heard of the Foundation Center. The venerable organization, which has been around for more than 50 years, is a nonprofit library and learning center that provides information about U.S. philanthropy and helps organizations and individuals learn how to apply for grants through a rich foundation database.At the recent Nonprofit Technology Conference (NTC), I ran into Sarah Jo Neubauer, assistant librarian at the center's San Francisco Library, who provided a brief overview of the center's offerings. You can find out how to write a grant proposal to any of the 92,000 profiled foundations. If you're a student, you can learn how and where to apply for financial aid.Best of all, you can access the Center's resources at one of their libraries around the country, online thorugh a live or recorded webinar, or by directing your questions to a research expert via live chat or email. ]]></description>
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 <pubDate>Wed, 03 Jun 2009 03:56:43 -0700</pubDate>
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 <title>Change.org</title>
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 <description><![CDATA[Here's an impromptu interview I did with Ben Rattray, founder & CEO of Change.org, one of the most significant cause organizations around.Change.org is an online community and media network for social issues focused on engaging and informing people about the most important issues of our time -- global warming, homelessness, fair trade -- and compelling them to take action. Ben talks about what the organization has learned along the way and shortcomings that still need to be overcome in the online arena. ]]></description>
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 <pubDate>Tue, 26 May 2009 03:39:04 -0700</pubDate>
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 <title>Nonprofit technology</title>
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 <description><![CDATA[Here's an 8-minute interview with Holly Ross, executive director of the Nonprofit Technology Network (NTEN) at the conclusion of its annual conference April 28, 2009, in San Francisco. Holly talks about the use of technology and social media by nonprofits.	]]></description>
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 <pubDate>Fri, 22 May 2009 12:09:20 -0700</pubDate>
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 <title>Los Cenzontles Mexican arts center</title>
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 <description><![CDATA[Los Cenzontles Mexican Arts Center in San Pablo, Calif. teaches young people to connect with their heritage through music, dance, arts and crafts and more. This six-minute testimonial I put together includes a clip of Los Lobos performing a benefit concert at the center and my interview with Los Lobos lead singer David Hidalgo, who talks passionately about how the center "saves lives" by giving kids an alternative to drugs and violence. ]]></description>
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 <pubDate>Wed, 20 May 2009 16:19:55 -0700</pubDate>
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 <title>British startups come to Silicon Valley</title>
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 <description><![CDATA[Oli Barrett, co-founder of Web Mission, talks about the group of 20 small startups from the United Kingdom that recently visited Silicon Valley and the San Francisco Bay Area, and what the participants took away from the trip.The interview was conducted on the top floor of Moscone West during the Web 2.0 Expo. ]]></description>
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 <pubDate>Sat, 16 May 2009 17:53:22 -0700</pubDate>
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 <title>The cause-filled life</title>
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 <description><![CDATA[Soane Berrent, who publishes TheCausemopolitan and blogs at LAist and GirlsinTech.net, talks about causes and building community in this 3 1/2-minute video interview. Sloane, who practices what she preaches, is heading to the Philippines as a Kiva fellow for three months.  In the video, she talks about the cause-filled life and the powerful combination of social media tools and face-to-face interaction in raising funds for worthy causes.]]></description>
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 <pubDate>Sat, 16 May 2009 12:44:51 -0700</pubDate>
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 <title>Wired editor Chris Anderson</title>
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 <description><![CDATA[Wired magazine editor Chris Anderson gave a provocative talk about the Long Tail at Supernova 2005 in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Fri, 24 Apr 2009 16:10:41 -0700</pubDate>
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 <title>Flickr co-founder Caterina Fake</title>
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 <link>http://www.ourmedia.org/media/flickr-co-founder-caterina-fake</link>
 <description><![CDATA[The effervescent co-founder of Flickr, Caterina Fake, gave an  the Supernova 2005 sessions in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Fri, 24 Apr 2009 09:16:14 -0700</pubDate>
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 <title>Girls in Tech</title>
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 <description><![CDATA[For years I've bemoaned the lack of women on stage at the scores of tech conferences and events I attend. Girls in Tech is out to change that.I caught up with founder Adriana Gascoigne and executive managing director Robyn Cohen at Web 2.0 Expo earlier this month. Adriana describes Girls in Tech as an organization geared toward the empowerment, education and engagement of women in technology. Here are some of their initiatives:A few days ago they launched the Girls in Tech University, offering a curriculum to college students and others who want to ramp up their involvement in the tech sector.They are also offering a mentoring program by partnering with GirlSource, an organization that helps low-income minority girls in high school learn about technology.And they're expanding rapidly at the local level, with 22 chapters in places like New York, LA, Chicago, Portland, San Francisco and Seattle as well as London, Paris, Berlin, Amsterdam and Kuwait. They're also growing fast in the Midwest and are launching a San Diego chapter.  ]]></description>
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 <pubDate>Sat, 18 Apr 2009 10:34:51 -0700</pubDate>
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 <title>Amy Jo Kim and Lili Cheng</title>
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 <description><![CDATA[Amy Jo Kim of SocialDesigner.Net, left, and Lili Cheng of Microsoft appeared on the "Applications for a Mobile, Connected World" panel at Supernova 2005 in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Wed, 15 Apr 2009 22:19:11 -0700</pubDate>
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 <title>Sun Microsystems President Jonathan Schwartz</title>
 <guid>http://www.ourmedia.org/media/sun-microsystems-president-jonathan-schwartz</guid>
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 <description><![CDATA[Sun Microsystems President Jonathan Schwartz -- a talented blogger -- kicked off the Supernova 2005 sessions in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Wed, 15 Apr 2009 14:22:54 -0700</pubDate>
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 <title>Raph Koster of Sony Online</title>
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 <description><![CDATA[Game pioneer Raph Koster of Sony Online appeared on the "Connected Play" panel at Supernova 2005 in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Wed, 15 Apr 2009 14:22:40 -0700</pubDate>
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 <title>Philip Rosedale, founder of Linden Lab</title>
 <guid>http://www.ourmedia.org/media/philip-rosedale-founder-linden-lab</guid>
 <link>http://www.ourmedia.org/media/philip-rosedale-founder-linden-lab</link>
 <description><![CDATA[Philip Rosedale, founder of Linden Lab, appeared on the "Connected Play" panel at Supernova 2005 in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Wed, 15 Apr 2009 14:19:35 -0700</pubDate>
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 <title>Author JC Herz</title>
 <guid>http://www.ourmedia.org/media/author-jc-herz</guid>
 <link>http://www.ourmedia.org/media/author-jc-herz</link>
 <description><![CDATA[The smart, funny and always wise J.C. Herz, author of "Joystick Nation" and "Surfing on the Internet," appeared on the "Connected Play" panel at Supernova 2005 in San Francisco on June 21, 2005.]]></description>
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 <pubDate>Wed, 15 Apr 2009 14:19:26 -0700</pubDate>
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<item>
 <title>Using Twitter to engage the community</title>
 <guid>http://www.ourmedia.org/media/using-twitter-engage-community</guid>
 <link>http://www.ourmedia.org/media/using-twitter-engage-community</link>
 <description><![CDATA[Should news organizations be wary of social media? Or embrace it? I've been arguing the latter for years, and now there are beginning to be lots of examples of journalists using Twitter and other social media tools in smart ways to engage their local communities. In this 9-minute interview I hurriedly conducted at South by Southwest Interactive in March 2009 minutes before catching a flight, two of the top social media strategists in the newspaper business shared their thoughts about the value Twitter brings to connecting news people with their communities. Daniel Honigman, social media and editorial engagement strategist for Tribune Interactive, and Robert Quigley, Internet editor of the Austin American Statesman, chatted a few minutes after their session, "Old Media Finds New Voice Through Twitter." Some top-level takeaways:"You create customer loyalty" by being part of the online communities that users identify with, Honigman said. "Social media is a way to build your own brand and build your own audience." Honigman pointed to solid metrics to support the use of social media: more page views, more site visits, and a richer set of community resources, including an ample supply of beta testers, new sources of events and ideas for new products and projects.The change comes harder in the broadcast news world, said Honigman, who works with the staffs at WGN in Chicago and KTLA in Los Angeles (and I found this particularly interesting). "It's absolutely different for broadcasters. ? The golden rule of broadcasting is that you never mention the competition, and in the social space it's real-time aggregation." If you let the community help you aggregate the best-of-breed resources available -- regardless of who created it -- "you can spend your time doing other things."Quigley, who runs the online department, says 40 journalists use Twitter in a newsroom of under 200 people. He described Twitter this way: "It's a tool that lets you connect to your audience in a way that previously was very difficult or impossible. It gives you the ability to get to where they care about you, and you care about them. We all care about our community. Why not show that instead of being a walled-off 'we're giving you the news and we don't care what you have to say' kind of organization?" Not all reporters take to Twitter. Some get it right away while others don't or don't want to. But staffers are using Twitter for news tips, sources and event announcements as well as using it to humanize themselves. The bottom line is: taking part increases your relevance in the mediasphere. "If we're not where people are discussing the news, then we have a chance of becoming irrelevant."Quigley ended on a personal note: "Twitter is such a personal medium. People feel that they know you, that they're friends with you, and that can be rewarding, when people say that they love what you do. You just don't hear that when you work for the newspaper for the most part."Apologies for the subpar lighting: The interview was conducted on the fly at the last moment. ]]></description>
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 <pubDate>Tue, 14 Apr 2009 02:48:17 -0700</pubDate>
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 <title>NPR&#039;s experiments with social media</title>
 <guid>http://www.ourmedia.org/media/nprs-experiments-social-media</guid>
 <link>http://www.ourmedia.org/media/nprs-experiments-social-media</link>
 <description><![CDATA[Andy Carvin, social media strategist for NPR.org, lays out some of the innovative approaches that NPR has taken over the past couple of years to foster high-quality journalism in an age when the public demands engagement and participation.As Hurricane Gustav headed toward the mainland last year, Andy (@acarvin on Twitter) formed a Ning group -- Gustav Information Center -- and got hundreds of volunteers to participate in sharing information during the course of a single weekend, largely through the power of Twitter and Facebook."Part of what I do at NPR is to really help our journalists think about how can online communities be used to improve the quality and diversity of our journalism?" he says in this 9-minute video interview, conducted at South by Southwest Interactive in Austin, Texas, in March 2009.]]></description>
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 <pubDate>Sat, 11 Apr 2009 08:46:24 -0700</pubDate>
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 <title>Shira Lazar on building your personal brand</title>
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 <link>http://www.ourmedia.org/media/shira-lazar-building-your-personal-brand</link>
 <description><![CDATA[Shira Lazar describes herself as an LA-based "crossover personality/hyperjournalist" who develops content for the Web and TV. She offers advice to those just starting out in the workforce who don't necessarily want to work for a big company: Find your voice, start blogging and twittering, develop your personal brand. "Don't just talk about walking with your cat, though."In this 13-minute interview filmed at SXSW 2009, she talks about how traditional media is embracing this strange new world of social media. "They want to be in our club now. It's pretty cool."]]></description>
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 <pubDate>Thu, 09 Apr 2009 01:17:45 -0700</pubDate>
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 <title>Using Twitter at the Chicago Tribune</title>
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 <description><![CDATA[A 28-minute audio interview between JD Lasica and Chicago Tribune general assignment reporter James Janega about his use of social media tools, particularly Twitter, in his reporting for the paper. ]]></description>
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 <pubDate>Sun, 29 Mar 2009 04:03:07 -0700</pubDate>
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 <title>Occupation 101: Hebron</title>
 <guid>http://www.ourmedia.org/media/occupation-101-hebron</guid>
 <link>http://www.ourmedia.org/media/occupation-101-hebron</link>
 <description><![CDATA[Here's a 22-minute video of Hebron, the history-rich ancient city in the West Bank that is now a source of conflict between Palestinians and Israeli settlers, with Israeli security forces placed squarely in the middle.Serving as tour guide was Mikhael Manekin, co-founder of Breaking the Silence, a human rights group made up of former Israeli soldiers who participated in the occupation.The documentary short offers a fascinating glimpse into the obstacles that many Palestinians face in their day-to-day lives under Israeli occupation. This work of citizen journalism serves to throw a spotlight on what's happening; fashioning a solution is much more complicated.This is part 2 of a 2-part series. The first was: A drive through the occupied territories. http://ourmedia.org/node/475806]]></description>
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 <pubDate>Sun, 18 Jan 2009 03:07:42 -0700</pubDate>
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 <creativecommons:license>http://creativecommons.org/licenses/by/2.5/</creativecommons:license>
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 <title>A 20something on social networks and news today</title>
 <guid>http://www.ourmedia.org/media/20something-social-networks-and-news-today</guid>
 <link>http://www.ourmedia.org/media/20something-social-networks-and-news-today</link>
 <description><![CDATA[Here's one of a series of interviews I'm doing on social media and the future of journalism. Lauren Riggs of San Francisco sat down with me last month to discuss how she uses social networks and how she and her 20something friends are getting their news today.]]></description>
 <media:thumbnail url="http://www.ourmedia.org/ia/derivative/Thumbnail/JDLasicaA20somethingonsocialnetworksandnewstoday/JDLasicaA20somethingonsocialnetworksandnewstoday.thumbs/Lauren_000001.jpg"/>
 <pubDate>Sat, 17 Jan 2009 01:31:38 -0700</pubDate>
 <ourmedia:image>http://www.ourmedia.org/ia/derivative/Thumbnail/JDLasicaA20somethingonsocialnetworksandnewstoday/JDLasicaA20somethingonsocialnetworksandnewstoday.thumbs/Lauren_000001.jpg</ourmedia:image>
 <creativecommons:license>http://creativecommons.org/licenses/by/2.5/</creativecommons:license>
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 <title>Ford&#039;s CEO on social media and innovation</title>
 <guid>http://www.ourmedia.org/media/fords-ceo-social-media-and-innovation</guid>
 <link>http://www.ourmedia.org/media/fords-ceo-social-media-and-innovation</link>
 <description><![CDATA[At the Consumer Electronics Show in Las Vegas on Jan. 7, 2009, Alan Mulally, CEO of Ford Motor Company, took out time to sit down with a couple of bloggers for an interview.Chris Heuer and JD Lasica interviewed Mulally about how Ford is using social media to drive innovation and transformation. ]]></description>
 <media:thumbnail url="http://www.ourmedia.org/ia/derivative/Thumbnail/JDLasicaFord_sCEOonsocialmediaandinnovation/JDLasicaFord_sCEOonsocialmediaandinnovation.thumbs/FordCEOAlanMulally_000001.jpg"/>
 <pubDate>Wed, 14 Jan 2009 01:37:18 -0700</pubDate>
 <ourmedia:image>http://www.ourmedia.org/ia/derivative/Thumbnail/JDLasicaFord_sCEOonsocialmediaandinnovation/JDLasicaFord_sCEOonsocialmediaandinnovation.thumbs/FordCEOAlanMulally_000001.jpg</ourmedia:image>
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